What UK creators charge for UGC videos, sponsored posts and usage rights in 2026 — published UK benchmarks, alongside current asking prices on Sponsarva.
Published benchmarks: UGC video (no audience requirement): £50–£250 (Whito, accessed August 2026); Sponsored post, 500–10K followers: £20–£150 (Whito, accessed August 2026); Sponsored post, 10K–100K followers: £80–£1,500 (Whito, accessed August 2026); Sponsored post, 100K–500K followers: £4,000–£8,000 (Whito, accessed August 2026); Short-form video vs a static post: +25–50% (Whito, accessed August 2026); Usage / paid-ad rights: +30–50% of the base fee (Influee, published 18 April 2025); Raw footage: +30–50% of the base fee (Influee, published 18 April 2025); Whitelisting (ads run from the creator’s handle): +30% of the base fee per month (Influee, published 18 April 2025).
Current asking prices on Sponsarva: UGC content median £210 (middle 50% £190–£250).
Current asking prices on Sponsarva: UGC content (brand runs it), 1K–10K followers — median £200 (middle 50% £175–£250).
Current asking prices come from published Sponsarva listings (drafts, test and demo accounts excluded), grouped by deal type and the creator’s largest verified audience. Figures are shown only where there are enough listings to keep any individual creator’s price private. Ranges are the middle 50%, rounded to £5. Benchmarks are cited from the sources shown.
Cite as: Sponsarva, “UK Creator Rates 2026”, sponsarva.com/uk-creator-rates-2026, data as of 25 September 2026.
On Sponsarva, the median asking price on a UGC listing is currently £210, with the middle 50% between £190 and £250. Published UK research puts a standalone UGC video at £50–£250 (Whito, UK research). Paid-ad rights, raw files and exclusivity are usually priced on top.
Published UK research puts a sponsored post at £20–£150 for 500–10K followers, £80–£1,500 for 10K–100K and £4,000–£8,000 for 100K–500K (Whito). Short-form video typically carries a 25–50% premium over a static post.
Published guidance puts paid-ad usage rights at +30–50% of the base fee (Influee, global guidance), raw footage at +30–50% of the base fee (Influee, global guidance), and whitelisting at around 30% of the base fee per month.
Yes, with attribution. Please cite: Sponsarva, “UK Creator Rates 2026”, sponsarva.com/uk-creator-rates-2026, data as of 25 September 2026.
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