Pick what you are making and what the brand gets to do with it, and get a UK price range built from published market rates — plus a breakdown of how much of that fee is the licence rather than the content.
Sponsarva’s rate calculator prices five deliverables: a standalone UGC video the brand runs itself, an Instagram Reel, a TikTok, an Instagram feed post, and a three-frame Story set. It then prices the licence separately — how long the brand can run the work as a paid ad, whether raw files are included, whether you are giving up competitor work, and whether they are running ads from your own handle.
Every figure is a range drawn from published UK rate research by Whito and Influee, not from Sponsarva deal data. Ad rights typically add 30–50% of the base fee, raw files another 30–50%, and whitelisting around 30% for each month the ads run.
The same four things the calculator prices — media, term length, raw files and exclusivity — are structured fields on every Sponsarva deal, so the licence is written into the contract instead of assumed in a DM.
Published UK figures put a standalone UGC video — you film it, the brand posts it — between £50 and £250 for a creator without an established audience, rising with experience and production quality. That price is for the footage only. If the brand wants to run it as a paid ad, keep the raw files, or stop you working with a competitor, each of those is a separate line item worth roughly 25–50% of the base fee on top.
The commonly quoted UK rule of thumb is £10–£20 per 1,000 followers for a single feed post, with short-form video (Reels, TikTok) carrying a 25–50% premium and Stories priced at roughly half a feed post. It is a starting point, not a law — engagement rate, niche and how badly the brand wants you move the number more than follower count does.
Usage rights are the brand's permission to use your content beyond the post you agreed to — putting it behind ad spend, running it on their own channels, or keeping it forever. Published rate guides put usage at 30–50% of the base fee. Without a term in writing, the default assumption is a single organic post, which is why a brand that runs your video as an ad for eighteen months has taken something you never sold.
Yes. Raw, unedited footage lets a brand re-cut your work into versions you will never see, indefinitely. Rate guides put it at 30–50% of the base fee. If you hand it over as a courtesy, you have given away the most reusable thing you made.
Whitelisting (or "creator licensing") is when a brand runs paid ads from your handle rather than their own — your name and face on their ad spend. It typically prices at around 30% of the base fee for every month the ads run, and it should always be time-boxed.
No. UGC is bought as content, not as reach — the brand is paying for footage they will distribute themselves, so your follower count is close to irrelevant to the price. Sponsarva has no follower minimum for UGC work: identity-verified creators can sell content regardless of audience size. The rate is set by the work and the licence.
Agree the deliverable, the usage term and the payment trigger in writing before you shoot anything. On Sponsarva the brand funds the deal into Stripe escrow before you start, the licence terms are fields on the contract rather than a line in a DM, and payment releases once delivery is confirmed.
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