Gym, running, yoga and home workouts. Three creators who fit, each with a price.
Tell us what you’re promoting, a link and your work email. Within one working day our partnerships team sends three UK fitness creators who fit, each with a fixed price.
What UK fitness creators charge. Typical UK ranges per post, 2026: Instagram · Reel or feed post: 1K–10K £100–£300, 10K–50K £200–£1,350, 50K–150K £450–£4,000, 150K+ £900–£8,000. TikTok · TikTok video: 1K–10K £100–£300, 10K–50K £200–£1,350, 50K–150K £450–£4,000, 150K+ £900–£8,000. YouTube · 60-second integration: 1K–10K £150–£350, 10K–50K £400–£800, 50K–150K £900–£1,800, 150K+ £1,800–£4,000. UGC video, no follower minimum: £120–£250.
A follow-along workout takes far longer to plan, film and edit than a single gym Reel. Expect it nearer the top of the band.
If the brief needs weeks of use before filming, for a supplement or a training plan, that time is part of the price. Agree the trial and the fee together.
Coaches and personal trainers sell to their audience. Judge them on saves, comments and link clicks on posts that sold something, not on reach.
Example shortlist (illustrative): Megan R., TikTok, 22K followers: 1 TikTok: a 20-minute home workout with your resistance bands, 3 months organic use, £450; Dan O., YouTube, 41K subscribers: 60-second integration in a weekly training vlog, 3 months organic use, £650; Priya S., Instagram, 8K followers: 1 Reel: what’s in my gym bag, your bottle in shot, 3 months organic use, £220.
The rules for fitness ads (checked 11 October 2026). Bodies and supplements are where fitness ads go wrong. Brief these before anyone films.
Health claims must be authorised: Any claim that a food or supplement helps the body must be on the GB nutrition and health claims register, in its authorised wording or words that mean the same. The authorised protein claim is “protein contributes to a growth in muscle mass”, and only for products that are at least a source of protein (12% of energy from protein; 20% for “high protein”). Sources: CAP Code section 15: food, food supplements and health claims; GOV.UK: Great Britain nutrition and health claims (NHC) register; legislation.gov.uk: nutrition claim conditions (Regulation 1924/2006, Annex).
No disease claims, no scare tactics: A food or supplement can’t claim to prevent, treat or cure illness. Supplement posts also can’t suggest a varied diet won’t give people what they need, or that a vitamin shortage is widespread without proof. Sources: CAP Code section 15: food, food supplements and health claims.
Weight loss: no numbers, no spot reduction: No promise of a precise amount lost in a stated time, no fat lost from one body part, and anything faster than about 2 lb a week is unlikely to be accepted. Food health claims can’t mention a rate or amount of weight loss at all. Weight-loss ads must not be aimed at under-18s. Sources: CAP Code section 13: weight control and slimming; CAP Code section 15: food, food supplements and health claims.
Transformations count as evidence claims: A creator’s before-and-after implies your product did it. Testimonials alone don’t prove a result, and results can’t rest on one unusual experience. Only use transformations you can back up as typical. Sources: CAP Code section 13: weight control and slimming; CAP Code section 3: misleading advertising.
Personal trainers and dietitians can’t vouch for health claims: A health claim can’t rely on an individual health professional recommending it. A registered dietitian creator can review the taste of your protein bar; they can’t say “as a dietitian I recommend it for recovery”. Sources: CAP Code section 15: food, food supplements and health claims.
Free kit and supplements still need labelling: Gifted supplements, a free membership or new trainers given for a post must be disclosed. If you paid or approved the post, “Ad” goes at the start, before the caption fold. Sources: ASA and CMA: Influencers’ guide to making clear that ads are ads.
What to put in a fitness brief: Your approved claims. The exact register wording the creator can use, and the claims they can’t. Paste it in; don’t paraphrase. Where it fits in a session. Warm-up, mid-run, post-lift recovery, rest day. Ask for it in use, mid-workout, not on a kitchen counter. A trial period. Ship early and agree how many weeks they use it before filming. Honest reviews need time. The body and results rules. No weight figures, no spot-reduction lines, no before-and-after unless you hold the evidence. Write it down. Which discipline. Lifters, runners, yoga, over-40s, beginners. Fitness audiences rarely cross over, so name yours. Spark Ads or partnership ads. If you’ll boost the clip from their handle, agree the months and the platform before they post.
1. Tell us: What you’re promoting, a link and your email. No account needed.
2. We shortlist: Three UK creators who fit, each with a fixed price, within one working day.
3. You pick and pay into escrow: Reserve the one you want. Stripe holds the payment; nothing is paid out yet.
4. Approve and publish: Review the draft. The creator is paid once you approve it.
As typical UK ranges, a TikTok or Reel from a fitness creator with 10K–50K followers is about £200–£1,350, and a 60-second YouTube integration at that size £400–£800. Workout follow-alongs and long trial periods push the price up. UK creator rates 2026.
Start with who your customers train with online, then check engagement on sponsored posts, audience location and how they talk about kit. Or tell us what you sell and we’ll send three fitness creators with prices. How to find influencers.
Often, yes. A coach with 8K followers whose clients ask what they use can outsell a bigger account. Look at comments asking about kit or programmes, not total reach.
Yes, within the rules: only authorised health claims, nothing about preventing or curing illness, and no weight-loss numbers. Give the creator your approved claims in the brief.
Gifting works for a one-off try-on. If you need a set message, a deadline or the right to reuse the video, pay. Either way it needs labelling. Gifted vs paid.
Yes, if usage is in the deal: how many months, which platforms, and whether it runs from their handle. Every Matched deal writes this down. Usage rights explained.
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