Skincare, make-up, hair and nails. Three creators who fit, each with a price.
Tell us what you’re promoting, a link and your work email. Within one working day our partnerships team sends three UK beauty creators who fit, each with a fixed price.
What UK beauty creators charge. Typical UK ranges per post, 2026: Instagram · Reel or feed post: 1K–10K £100–£300, 10K–50K £200–£1,350, 50K–150K £450–£4,000, 150K+ £900–£8,000. TikTok · TikTok video: 1K–10K £100–£300, 10K–50K £200–£1,350, 50K–150K £450–£4,000, 150K+ £900–£8,000. YouTube · 60-second integration: 1K–10K £150–£350, 10K–50K £400–£800, 50K–150K £900–£1,800, 150K+ £1,800–£4,000. UGC video, no follower minimum: £120–£250.
Tutorials and get-ready-with-me videos take longer to film than a swatch, and price nearer the top of the band.
Skincare results need weeks of use before an honest review. If you want a four-week verdict, the waiting time is part of the fee.
Beauty clips are often reused as paid ads. Usage beyond organic posting is priced on top, so decide it before you compare quotes.
Example shortlist (illustrative): Aisha K., Instagram, 18K followers: 1 Reel: morning routine with your serum, no filter, 12 months organic use, £350; Chloe M., TikTok, 6K followers: 1 TikTok: swatches of three shades on medium-deep skin, 3 months organic use, £180; Jess T., UGC, UGC creator: UGC video: unboxing and first use, for your ads, 12-month ad licence, £220.
The rules for beauty ads (checked 11 October 2026). Filters and anti-ageing numbers are where beauty ads go wrong.
No filters on what you’re selling: In 2021 the ASA ruled against two tanning brands whose influencers used filters that darkened their skin in Instagram Stories. Filters directly relevant to how the product performs exaggerate it. Foundation, tan, lashes, brows, skincare: film it unfiltered. Sources: ASA: the (mis)use of social media beauty filters (Feb 2021).
Before-and-after must be honest: Retouching or lighting changes that make results look better than the product delivers are misleading. The ASA has upheld complaints about post-production on beauty ads, so keep both shots unedited and in the same light. Sources: ASA AdviceOnline: Beauty and cosmetics, general.
Anti-ageing figures need robust trials: In 2026 the ASA upheld complaints about “look up to 5 years younger” (Eucerin) and “clinically proven to lift the skin by 20%” (111SKIN). Small studies without a control group, and self-assessments, weren’t enough. A creator repeating your figure repeats your risk. Sources: ASA ruling: Beiersdorf UK Ltd (Eucerin), 29 April 2026; ASA ruling: 111 Skin Ltd, 13 May 2026; CAP Code section 12: medicines, health and beauty products.
Cosmetics can’t treat conditions: A cosmetic can reduce the look of blemishes; it can’t “clear acne” or “treat eczema”. Treating a condition is a medicinal claim, which a cosmetic can’t make. Unqualified “rejuvenation” and “cure” claims are out too. Sources: CAP Code section 12: medicines, health and beauty products; ASA AdviceOnline: Health, acne and spots.
“Dermatologist approved” and “sensitive skin” are claims: Both need evidence you hold before a creator says them. Say how they were tested, and keep perception stats as perception: “80% said their skin felt softer” is fine; “80% fewer wrinkles” from a survey isn’t. Sources: CAP Code section 3: misleading advertising; ASA AdviceOnline: Beauty and cosmetics, general.
PR packages still need labelling: An unsolicited PR box shown in a haul must be disclosed as gifted. If you paid, or asked for the post, “Ad” goes up front. Cosmetic treatment clinics also can’t target under-18s. Sources: ASA and CMA: Influencers’ guide to making clear that ads are ads; CAP Code section 12: medicines, health and beauty products.
What to put in a beauty brief: Shades and skin types. Which shades you’re sending and whose skin they suit. A creator showing a shade that matches them sells better than one that doesn’t. “No filters” in writing. No beauty filters, no skin smoothing, no tone shift on anything that touches the product. Say it in the brief, not after the draft. Your claims sheet. Approved claims, the evidence behind each, and which stats are perception results. Nothing else gets said. Patch test and timing. Ask for a patch test before filming and agree how many days of use come before a results post. Swatch, tutorial or routine. Name the format. Swatches show colour, tutorials show how, routines show where it fits in the day. Ad rights and whitelisting. If the clip will run behind spend, say for how many months and from whose handle before quotes are compared.
1. Tell us: What you’re promoting, a link and your email. No account needed.
2. We shortlist: Three UK creators who fit, each with a fixed price, within one working day.
3. You pick and pay into escrow: Reserve the one you want. Stripe holds the payment; nothing is paid out yet.
4. Approve and publish: Review the draft. The creator is paid once you approve it.
As typical UK ranges, a Reel or TikTok from a beauty creator with 1K–10K followers is about £100–£300, and £200–£1,350 at 10K–50K. A UGC skincare video for your own ads is about £120–£250. UK creator rates 2026.
Look for creators whose skin type, tone and budget match your customers, then check engagement and how honest their past reviews are. Or tell us what you sell and we’ll send three with prices. How to find influencers.
Not on anything that shows how the product performs. The ASA ruled against tanning ads where filters darkened the influencers’ skin. Background or lighting filters that don’t touch the result are a different matter.
Yes, when their audience shares their skin concern. A creator with 6K followers who documents their own acne-prone skin speaks to exactly the people a blemish product needs.
PR boxes buy a chance of a mention, not a post. If you need a date, a message or ad rights, pay. Gifted content still needs labelling. Gifted vs paid.
Only if you hold the evidence and it says what the claim implies. Give them the exact wording; don’t let them improvise around it.
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