A creator posts a listing. Verified brands bid the budget they actually have. Money sits in Stripe escrow until the post goes live. Everyone gets what they came for.
A verified creator posts a listing setting the deliverables, the brief, a starting price and a deadline. Verified UK brands — checked against Companies House — bid competitively in the open, with platform-enforced bid increments.
The winning brand funds the deal into Stripe escrow before any work starts. The creator delivers and the brand confirms it matches what was bought. Escrow releases to the creator 14 days after delivery is confirmed, less a flat 15% commission taken only on completed deals.
Beyond the auction: UGC bundles sell content plus a written ad licence with no organic post required, a won deal shows both sides the same status line, and a brand can rehire a creator in one click from a completed deal.
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