A 60-second integration with a UK YouTuber typically costs £150–£350 on a channel with 1K–10K subscribers, £400–£800 at 10K–50K, £900–£1,800 at 50K–150K and £1,800–£4,000 above that. A dedicated video costs roughly two to three times an integration. The figure that matters most is average views per video, not subscribers: published benchmarks put integrations at $10–$50 per 1,000 views, depending on niche.
What are the going rates for a YouTube sponsorship?
The table shows UK market ranges for 2026 by subscriber band and format. Add-ons are priced on top of an integration or a dedicated video, not on their own.
60-second integration — 1K–10K: £150–£350 — 10K–50K: £400–£800 — 50K–150K: £900–£1,800 — 150K+: £1,800–£4,000
2–3 minute integration — 1K–10K: £250–£500 — 10K–50K: £600–£1,200 — 50K–150K: £1,350–£2,700 — 150K+: £2,700–£6,000
Dedicated video — 1K–10K: £400–£900 — 10K–50K: £1,000–£2,000 — 50K–150K: £2,200–£4,500 — 150K+: £4,500–£10,000
Shorts add-on — 1K–10K: +£50–£150 — 10K–50K: +£100–£300 — 50K–150K: +£250–£600 — 150K+: +£450–£1,000
Cross-post — 1K–10K: +£50–£100 — 10K–50K: +£100–£200 — 50K–150K: +£250–£450 — 150K+: +£450–£900
What's the difference between an integration and a dedicated video?
Integration: a 30–90 second read inside a video the creator was making anyway. The cheapest way in, and usually the right first test.
2–3 minute integration: a longer segment with room for a demo. Worth it when what you sell needs showing, not just naming.
Dedicated video: the whole video is about you. Two to four times the price of an integration, and it lives on the channel as a review people search for.
Shorts add-on: a vertical cut-down posted as a Short. Cheap reach, short shelf life.
Cross-post: the same content on the creator’s Instagram or TikTok. Only worth it if that audience is real and relevant.
What moves the price?
Average views, not subscribers. A 60K-subscriber channel averaging 8K views is priced like a smaller channel. Ask for the last 10 videos’ views, or a screenshot of YouTube Studio for the last 90 days.
Niche. Finance, software and tech audiences cost more per view than entertainment and gaming, because they buy more. Expect the top of the range in those niches.
Usage. Running the creator’s segment as your own ad is a licence, priced on top: rate guides put paid-ad use at 30–50% of the fee.
Exclusivity. Asking the creator not to work with competitors for a period costs extra. Keep it short and specific to a category.
Turnaround and revisions. A tight deadline or more than one round of edits moves the price up.
What does £1,500 buy?
A UK kitchenware brand books a home-cooking channel with 40K subscribers that averages 30K views per video:
2-minute integration in a main video: £900.
One Shorts cut-down of the segment: £200.
6 months’ paid-ad use of the segment on the brand’s own account: £300.
Cross-post to the creator’s Instagram: £100.
Total: £1,500.
The main video works out at £30 per 1,000 views, inside the published range. The Short, the cross-post and the ad licence add reach the creator’s views don’t show.
A service, an app or a brand campaign is priced the same way. Swap the discount code for a tracked sign-up or download link, or for a brand-search check if awareness is the goal.
Can you sponsor YouTube Shorts on their own?
Yes, and some channels sell them, but a Short is watched for seconds and rarely clicked. It works for awareness of something people recognise on sight. For a product that needs explaining, buy an integration and add a Shorts cut-down of it, priced as an add-on.
Are UK rates different from published US rates?
Most rate guides you’ll find are written for US channels and quoted in dollars. Don’t convert a headline number and expect a UK channel to match it. Compare quotes on cost per 1,000 average views and on the share of viewers in the UK, which a creator can show you from YouTube Studio.
How do you know if a quote is fair?
Divide the fee for the main video by the channel’s average views and multiply by 1,000. Under about £20 is good value for most niches; over £40 needs a reason, like a buying audience or a dedicated video. Then check the views are real: steady numbers across recent videos, comments that talk about the content, and a UK audience share you can see in the creator’s analytics.
Next: how to sponsor a YouTuber, step by step, and what the agreement should cover.
Around £400–£800 for a 60-second integration and £1,000–£2,000 for a dedicated video, as UK market ranges. Average views matter more than the subscriber count.
Cost per 1,000 views: the fee divided by the video’s views, times 1,000. Published benchmarks put integrations at $10–$50 per 1,000 views, higher in finance and tech.
Not for a first test. An integration costs less and shows whether the audience buys. A dedicated video suits a product that needs explaining, and keeps working as a searchable review.
Quotes are usually before VAT. A creator registered for VAT adds 20% on the invoice; many smaller creators aren’t registered, so there’s nothing to add.
Not in full before the video exists. Agree the fee in writing and hold it in escrow, so the creator knows it’s there and you release it when the video is approved.
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