Usage rights let a brand run your content from its own account, including as paid ads. Partnership ads, often called whitelisting, go further: the brand runs ads from your handle, with your name on them. Published rate guides put paid-ad usage at roughly 30–50% on top of the base fee, and whitelisting at around 30% of the base fee for every month the ads run. Whichever you sell, four things must be in writing: the term, the territory, the media, and whether the brand can edit your content.
What's the difference between usage rights and partnership ads?
Whose account the ad runs from — The brand's — Yours; the brand pays for it
What people see — The brand's name — Your name, marked as a paid partnership with the brand
What you are licensing — Your content — Your content and your identity
Typical uplift — +30–50% of the base fee — Around +30% of the base fee per month
What the brand needs — The files — Permission granted in the platform’s ad tools
How much should you charge for usage rights?
Start from the base fee for making the content. Published UK research puts a standalone UGC video at £50–£250. Then price usage as its own line: rate guides put paid-ad usage at 30–50% of the base fee, with longer terms and wider territories at the top of that range. An example:
Base fee for one UGC video: £200.
Paid-ad usage, 3 months, UK only: +40%, so £80.
Raw files: +30%, so £60.
Total: £340.
Rates move with experience and niche. UK creator rates for 2026 lists the published ranges with their sources, and the rate calculator does this sum for you.
How much should you charge for partnership ads?
Price it per month, because what the brand is buying is time with your name on its ad spend. Around 30% of the base fee per month is the figure most often quoted. Always time-box it: 30, 60 or 90 days, with a written option to extend at the same rate.
Partnership ads also reach your own followers, under your name. Charge more, or say no, for products you wouldn't post about yourself.
Who owns the content in a partnership ad?
Unless you agree otherwise in writing, you do. The brand gets a licence to use the content on the terms you agreed, not ownership. Copyright only passes to the brand if you sign it over, and that kind of buyout is a different, much bigger price, so it should be named as one.
Access works the same way. Partnership ads use a permission or code you grant in the platform’s own ad tools, which you can withdraw. Never give a brand your password.
What must be in writing?
Term: how long, from a start date. “90 days from first run”, not “ongoing”.
Territory: where the ads can run. UK only, Europe, or worldwide.
Media: organic posts only, paid ads, or both, and on which platforms.
Edits: whether the brand can cut, caption or combine your content with other footage, and whether you approve the result.
Add what happens at the end: ads switched off by the end date, and a price for extending.
How does Sponsarva handle usage rights?
On Sponsarva, the term, territory and media are structured fields on every deal, alongside raw files, exclusivity and who owns the content. They’re agreed before the deal is funded and form part of the contract, so the licence is written down rather than assumed in a DM.
If a brand also wants to run ads from your handle, agree the fee and the term for that in the same deal, before you grant access. The fee sits in Stripe escrow until the work is approved; see how deals are protected.
Whitelisting is the older name for partnership ads: a brand running paid ads from a creator's account. It's usually priced per month, at around 30% of the base fee.
No. The base fee pays for making the content. Usage is a licence, and pricing it separately means you're paid for how long and how widely it's used.
30, 90 or 180 days are common, and 12 months for bigger campaigns. Avoid “perpetual” unless it's priced as a buyout.
Not without a new agreement. If it does, you can ask for it to stop or charge for the extra time, which is why the end date needs to be in writing.
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