Look where UGC creators show their portfolios: TikTok and Instagram (search “UGC creator UK”), LinkedIn, and UGC marketplaces where prices and sample videos sit on the profile. Judge them on their videos, not their followers: strong first three seconds, clear audio, natural delivery, and work in a category close to yours. Ask for a price that includes usage rights, and agree the brief, changes and deadline in writing before you send the product.
Where do UGC creators find work?
TikTok and Instagram: search “UGC creator UK”, “#ugccreatoruk” or your category plus “UGC”. Many keep a portfolio link in their bio.
LinkedIn: post a short brief and UGC creators will comment. It’s a fast way to get a dozen portfolios in a day.
UGC and creator marketplaces: portfolios, prices and reviews in one place, and usually payment protection.
A matching service, if you’d rather someone else shortlisted for you.
How do you judge a UGC portfolio?
The hook: does the first three seconds make you want to keep watching?
Sound: clear voice, no echo, captions that are easy to read.
Delivery: does it sound like a real person recommending something, or like an advert?
Range: at least one video in a category close to yours.
Ad results, if they have them: some creators share click-through or spend figures from past brands.
Followers don’t matter for UGC. A creator with 300 followers can make a better ad than one with 300,000.
What should the brief say?
The product and the one thing you want viewers to believe about it.
Who the customer is.
Format: length, vertical or square, how many hooks.
Must-says and must-not-says (claims, competitors, pricing).
Where it will run, and for how long.
Deadline, counted from when the product arrives.
What will it cost?
Most UK UGC videos cost £50–£250, with usage for paid ads on top. See how much a UGC video costs in the UK for the breakdown.
What should you agree before they film?
Deliverables, rounds of changes and deadline.
Usage rights: channels, paid ads, territory and term.
Whether you get raw files.
When payment is made. Paying everything upfront to someone you’ve never worked with is the biggest risk; see how to pay an influencer safely.
Can someone shortlist for you?
Yes. Matched by Sponsarva sends three UK UGC creators who fit your product, each with a fixed price, within one working day. You pick one, your payment is held until you approve the video, and there’s no fee for brands. Or browse UGC listings and book directly.
With influencer marketing you pay for the creator’s audience. With UGC you pay for the video, and run it on your own channels or as ads.
Three. One tells you whether that creator works; three tell you whether UGC works for your product.
Usually one to two weeks from when the product arrives, plus a round of changes.
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