Plain answers on getting paid, usage rights, escrow and checking who you work with — for UK creators and the brands that hire them.
A brand hasn't paid me for my content. What can I do? — What UK creators can do when a brand won't pay: chase in writing, send a letter before action, add statutory interest, then claim online.
An influencer took the product and never posted. What can a brand do? — Gifted product and no post? Usually nothing to enforce. Paid and nothing delivered? Chase in writing, then claim. How UK brands stop it happening.
How does escrow work for influencer and UGC deals in the UK? — Escrow holds the fee until the agreed work is approved, so brands don't pay blind and creators don't work unpaid. What to check before you use one.
How do I check a brand is real before I work with them? — A free Companies House search and a look at the email domain catch most fake brand deals. What to check, and the red flags UK creators should know.
Do you have to label a gifted post as an ad in the UK? — Under CMA guidance a gift counts as payment, so a post about it is an ad. What 'ad', 'gifted' and 'PR' mean, and when to say no to gifted-only.
Partnership ads and usage rights: what should a creator charge? — Usage rights let a brand run your content from its account; partnership ads run from your handle. Typical uplifts, and the four terms to agree in writing.
Sponsarva vs Collabstr: how do they compare for UK brands? — Sponsarva and Collabstr side by side: country focus, creator and brand verification, how money is held, fees, contracts and disputes.
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